![]() ![]() It’s a testament to what we can achieve in our industry when we work together, think positively, and work toward a common goal.”īrewed on October 4th, the brew is being called a “Pot Luck IPA” - a term coined during a planning session. “A collaboration between four breweries easily became an alliance of thirteen companies with local ties attempting to raise as much money as possible. “The most gratifying aspect of this initiative is that our suppliers jumped on board,” says Chris Henke of Cape May Brewing Company. Most were willing to assist with varying donations of ingredients, packaging supplies, discounted services, and the like. From there, other suppliers and vendors with whom the breweries regularly deal were contacted about helping to maximize the efforts. When approached with the proposed plan, Cape May, Tonewood, and Urban Village were quick to join the cause. From there it has just ballooned into a much bigger concept that we’re all incredibly excited about.” As we talked about it some more the ‘Giving’ piece naturally fell into place as the suggestion of doing it as a charity fundraiser was brought to the table. “Some pretty unexciting names were thrown around, but, when someone said ‘Friends Giving’, the thought came up that it could be a cool name for a collaboration between multiple breweries rather than what has more traditionally been between just two breweries. “We came up with the idea while working on names for our November limited beer release,” says John Dalsey, Marketing Director at Double Nickel. Borne from a brainstorming meeting at Double Nickel, the idea quickly grew from a casual beer name suggestion into what is now planned to be an annual charity initiative. ![]() The Friends Giving Initiative has the goal of supporting local charities that work toward feeding food-insecure families throughout the South Jersey and Philadelphia region. Double Nickel Brewing Company of Pennsauken, NJ is launching a new annual initiative, teaming up with Cape May Brewing Company (Cape May, NJ), Tonewood Brewing Company (Oaklyn, NJ), and Urban Village Brewing Company (Philadelphia, PA) for an inaugural charity brew, a “Pot-Luck Style IPA” called “Friends Giving”, releasing November 8th. (Pennsauken, NJ) – Four local breweries have come together to brew a collaboration beer with proceeds going to charitable organizations. ![]()
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